Teeb Alsharq - rebranding

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Teeb Alsharq

a luxury brand based in Saudi Arabia

The brief was to totally rebrand their old and tired brand. So we delivered a new logo, introduced a new colour scheme,

and identity design.

The goal of the rebranding was to reflect elegance, luxury, majesty, royalty, and uniqueness and so we created a combination mark with a mark that's related both to the name of the brand, and Islamic culture, and an abstraction of a crown.

The whole branding is inspired by the name itself as Teeb Alsharq In Arabic means eastern perfumes.

so we went back to our legacy- Islamic legacy - to be inspired by Kufic ornaments found on the walls of mosques, palaces and manuscripts.